<div>Ghana is on the verge of making a major mark on the English Premier League, with the Visit Ghana tourism brand set to become the front-of-shirt sponsor of Sunderland AFC in a reported £10 million partnership.</div><div>The agreement, which is expected to be formally unveiled ahead of Sunderland's upcoming Premier League clash with Arsenal, would make Ghana the first African country to have its national tourism brand displayed as a front-of-shirt sponsor by a Premier League club.</div><div><br></div><div>The partnership represents a significant opportunity for Ghana to promote its tourism industry to a global audience through one of the world's most-watched football leagues. The reported deal is part of a private sector-led initiative designed to use the international reach of Premier League football to market Ghana as a destination for tourism, culture and heritage.</div><div><br></div><div>The idea was first announced publicly by Speaker of Parliament Alban Sumana Kingsford Bagbin in August, when he revealed that discussions were underway to put the "Visit Ghana" brand on Sunderland's shirts for the 2026/27 season. Bagbin stressed that the initiative was not being funded by Parliament but was being driven by the private sector, with support from the Ghana Football Association, the Ministry of Sports and Recreation and the Ministry of Finance.</div><div><br></div><div>If completed as reported, the partnership will give Ghana regular visibility during Premier League broadcasts, digital content, international media coverage and other Sunderland-related activities.</div><div><div>The significance of the partnership goes beyond football.</div><div>Having "Visit Ghana" displayed prominently on a Premier League shirt would put the country's tourism brand in front of football supporters across the United Kingdom and international audiences watching Sunderland throughout the season.</div><div><br></div><div>The move would also be a notable shift from the traditional corporate and betting brands commonly seen on Premier League shirts, replacing them with a national tourism campaign focused on attracting visitors to Ghana. <b>If the reported agreement is formally confirmed,</b> Ghana will have achieved a landmark moment in international sports marketing, putting its tourism brand on one of the most visible advertising spaces in world football.</div><div><br></div><div>Ghana's message to the world could soon be appearing on Sunderland shirts every Premier League weekend: Visit Ghana</div><div><br></div><div>Photocredit:&nbsp;FootyHeadlines</div><div><br></div></div><div><br></div>