Dubbed “Give a Child a Future to Smile About,” the initiative will award 16 scholarships of GH¢15,000 each to deserving students to help cover school fees and educational materials.

Deputy Minister of Education Dr Clement Apaak commended the companies for complementing government efforts to improve access to education and support vulnerable families.

The campaign also includes GH¢120,000 in Melcom shopping vouchers to assist families with essential needs.

To participate, consumers must purchase any two Colgate toothpastes at a Melcom store and scan the campaign’s QR code to enter. Weekly draws will determine the scholarship beneficiaries.

The campaign is expected to run until December 13, 2026, with the organisers encouraging families nationwide to take part.

Photo courtesies: Colgate and Melcom Ghana